17,000 apps reveal optimal free trial lengths: 30 days converts best for annual plans
The Gist
- 30-day trials convert 44.6% vs 24% for 4-day trials on annual plans
- First renewal jumps from 18.3% to 47.5% with longer trials
- AI apps hit conversion wall at 16 days
- Annual plan trials convert 86% better with 30-day trials
RevBots.ai View:
B2B teams clinging to 14-day trial dogma are leaving money on the table.
Full Story:
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