Forrester warns: LLM-powered commerce demands total strategy overhaul

Forrester warns: LLM-powered commerce demands total strategy overhaul

Jun 18, 2026
Forrester Blog ARMARM Research_benchmarks

The Gist

  • Forrester declares distributed commerce is now table stakes for B2B and B2C
  • Algorithms and LLMs are becoming primary sales channels, not just assistants
  • Companies clinging to legacy funnels will lose to AI-native competitors

RevBots.ai View:

Revenue teams must architect their systems for algorithm-first selling or get disintermediated by AI-native competitors.

Full Story: Forrester Blog →