21 GTM leaders reveal AI adoption playbook after MIT finds 95% of pilots fail

21 GTM leaders reveal AI adoption playbook after MIT finds 95% of pilots fail

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The Gist

  • MIT study shows 95% of GenAI pilots deliver no P&L impact due to adoption gaps, not model quality
  • 21 GTM leaders share six proven strategies to drive team-wide AI adoption
  • Primer offers B2B marketers precision targeting and unlimited website reveals for 45-day trial

RevBots.ai View:

The real AI ROI comes from operationalizing adoption, not just buying licenses.

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