HubSpot study reveals 27.6% of marketers struggle with sales-marketing alignment

HubSpot study reveals 27.6% of marketers struggle with sales-marketing alignment

Aug 19, 2026
HubSpot Sales Blog SaaS HoarderSH Gtm_strategy

The Gist

  • 27.6% of marketers cite sales-marketing alignment as a top challenge
  • Disconnected tools fragment data between CRMs and sales engagement platforms
  • Manual exports and guesswork plague reporting between systems

RevBots.ai View:

This is classic SaaS Hoarder territory: more tools creating more gaps and manual work.

Full Story: HubSpot Sales Blog →