FTC targets AI-powered personalized pricing in new enforcement push

FTC targets AI-powered personalized pricing in new enforcement push

Aug 19, 2026
FTC Press Releases ARMARM Regulatory

The Gist

  • FTC seeks public comment on enforcement policy for algorithmic pricing
  • Policy would crack down on using personal data to set individualized prices

RevBots.ai View:

Revenue teams using AI for dynamic pricing need compliance audits before Q4 2026.

Full Story: FTC Press Releases →