43% of shoppers now use AI for product research, forcing GTM rewrites

43% of shoppers now use AI for product research, forcing GTM rewrites

5h ago
MarTech.org AI SprinklerAS Martech_landscape New

The Gist

  • 43% of US shoppers used AI assistants for product research in Q2 2026
  • 24% prefer AI platforms over brand sites for purchase decisions
  • Gen Z adoption hits 40%, creating generational GTM divides
  • 46% start research on standalone AI platforms like ChatGPT

RevBots.ai View:

B2B revenue teams must rebuild their top-of-funnel for AI-first discovery or become invisible to half their market.

Full Story: MarTech.org →