44% of B2B teams now prioritize pipeline influence over lead metrics

44% of B2B teams now prioritize pipeline influence over lead metrics

17h ago
Demand Gen Report ARMARM Research_benchmarks New

The Gist

  • 2026 benchmark shows 44% shift from lead-based to pipeline metrics
  • ARM companies focus on influence across buying stages
  • Legacy lead scoring fails to capture modern buying committees

RevBots.ai View:

Pipeline influence tracking separates ARM adopters from SaaS Hoarders clinging to MQLs.

Full Story: Demand Gen Report →