55% like personalized offers, but 36% feel truly recognized

55% like personalized offers, but 36% feel truly recognized

Yesterday
MarTech.org AI SprinklerAS Martech_landscape

The Gist

  • 55% find tailored offers useful but only 36% feel understood
  • 30% prefer mix of inferred and consent-based personalization
  • Savings and rewards drive 4x more data sharing than exclusivity

RevBots.ai View:

GTM teams must move beyond behavioral inference to declared customer attributes for meaningful personalization.

Full Story: MarTech.org →