Revenue addiction is killing your company: Why short-term targets destroy long-term growth

The Gist

• Elena Verna drops truth bombs about companies sacrificing future viability for quarterly revenue hits.
• She argues that over-optimistic forecasting and revenue-myopic decision-making erode customer trust and brand equity.
• The piece contrasts this with companies making strategic bets on AI and product evolution, even when it hurts short-term numbers.