83% of B2C marketers already deploying AI agents with measurable ROI

83% of B2C marketers already deploying AI agents with measurable ROI

19h ago
Forrester Blog ARMARM Research_benchmarks New

The Gist

  • 83% of B2C marketers implementing AI agents in workflows
  • 85% report measurable business value from agentic AI
  • Claude and ChatGPT driving adoption across campaigns

RevBots.ai View:

ARM-stage companies are pulling ahead by building dedicated AI agent teams while laggards still sprinkle chatbots.

Full Story: Forrester Blog →