AI budgets balloon 10x faster than ROI proof points

AI budgets balloon 10x faster than ROI proof points

22h ago
MarTech.org AI SprinklerAS Martech_landscape New

The Gist

  • 95.3% of enterprises have AI agents on roadmap but only 10.8% scaled in production
  • 40.2% of martech leaders still can't show clear financial contribution from AI
  • AI impacts marketing ops (69.3%) more than customer experience (59.9%)

RevBots.ai View:

This is peak AI Sprinkler behavior: budgets approved for FOMO while teams struggle to connect AI spend to revenue impact.

Full Story: MarTech.org →