AI-mediated purchases bypass traditional marketing funnels entirely

AI-mediated purchases bypass traditional marketing funnels entirely

4h ago
MarTech.org ARMARM Martech_landscape New

The Gist

  • McKinsey: human-AI teams boost marketing ROI by 30%
  • Campaign calendars give way to continuous growth engines
  • Brands lose visibility into AI-assisted decision journeys

RevBots.ai View:

ARM requires real-time response systems instead of retrospective campaign analysis.

Full Story: MarTech.org →