AI now completes 17% of US purchases, forcing post-sale first impressions

AI now completes 17% of US purchases, forcing post-sale first impressions

1h ago
MarTech.org ARMARM Martech_landscape New

The Gist

  • 72% of US shoppers use AI tools for product discovery
  • 17% of AI users let agents complete purchases, up 70% YoY
  • McKinsey finds AI search 3.2x more influential than traditional in purchase decisions

RevBots.ai View:

ARM companies win by optimizing for AI agent preferences: structured data beats branded content in procurement workflows.

Full Story: MarTech.org →