CEOs measure AI wrong: 71% focus on efficiency over customer value

CEOs measure AI wrong: 71% focus on efficiency over customer value

7h ago
MarTech.org AI SprinklerAS Martech_landscape New

The Gist

  • $2.7T AI infrastructure spend outpaced US interstate highway costs
  • 71% of marketers use AI for productivity vs 9% for revenue generation
  • 46% still measure AI success by revenue despite internal usage

RevBots.ai View:

Misaligned AI metrics reveal widespread AI Sprinkler behavior where tech investments don't translate to customer impact.

Full Story: MarTech.org →