CMOs face AI reckoning in 2027 as costs rise and ROI demands sharpen

CMOs face AI reckoning in 2027 as costs rise and ROI demands sharpen

2h ago
Forrester Blog AI SprinklerAS Research_benchmarks New

The Gist

  • CMOs must prove AI delivers value to justify rising costs and risks by 2027
  • Next phase of AI adoption requires sharper choices, stronger governance, and accountability
  • Blank check for AI spending is expiring as ROI expectations tighten

RevBots.ai View:

Revenue teams must prepare for tighter AI budgets by focusing on measurable outcomes and governance.

Full Story: Forrester Blog →