Consumers now prefer AI for speed but punish brands for bad automation

Consumers now prefer AI for speed but punish brands for bad automation

Jun 12, 2026
MarTech.org AI SprinklerAS Martech_landscape

The Gist

  • 74% prefer AI over humans for fast answers, per Invoca research
  • 80% demand AI disclosure, making transparency a free trust-builder
  • 40% still feel brands value them less when using AI assistance

RevBots.ai View:

Tab Hopper teams bolting on chatbots without disclosure policies are creating trust debt that ARM-stage competitors will exploit.

Full Story: MarTech.org →