CRM segmentation tactics for holiday repeat buyers

CRM segmentation tactics for holiday repeat buyers

6h ago
MarTech.org SaaS HoarderSH Martech_landscape New

The Gist

  • Deloitte forecasts 4-5% holiday sales growth with online up 8%; lapsed buyers are prime targets
  • RFM (recency, frequency, monetary) segmentation outperforms, especially for dormant accounts
  • Repeat purchases drive 5-30% of revenue; multi-channel nurturing beats one-off campaigns

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