Elena Verna: AI demands bigger bets, not just incremental experiments

Elena Verna: AI demands bigger bets, not just incremental experiments

Jun 25, 2026
Elena Verna's Substack AI SprinklerAS Gtm_strategy

The Gist

  • Old experimentation focused on minor tweaks, not transformative changes
  • AI enables testing foundational complexity vs. superficial surfaces
  • Monetization experiments now feasible with faster decision cycles
  • Shift from fast wins to step-function progress requires new mindset

RevBots.ai View:

GTM teams stuck in AI Sprinkler mode need to rethink experimentation strategies to leverage AI's potential for transformative impact.

Full Story: Elena Verna's Substack →