Flat marketing budgets in 2027 will force 40% cuts to experimental campaigns

Flat marketing budgets in 2027 will force 40% cuts to experimental campaigns

5h ago
MarTech.org SaaS HoarderSH Martech_landscape New

The Gist

  • 2027 flat budgets equal real cuts with rising CPMs and CACs
  • Loss aversion drives teams to kill experimental campaigns first
  • Short-term protection of core programs risks long-term growth

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ARM adoption becomes inevitable when efficiency gains from SaaS Hoarder stacks plateau.

Full Story: MarTech.org →