Forrester: AI takes over B2B buying but humans keep veto power in 2027

Forrester: AI takes over B2B buying but humans keep veto power in 2027

5h ago
Forrester Blog AI SprinklerAS Research_benchmarks New

The Gist

  • AI will handle most B2B buying processes by 2027
  • Human buyers retain final approval on major decisions
  • Risk scrutiny increases as AI agents handle procurement

RevBots.ai View:

GTM teams must design for AI buyers while preserving human validation touchpoints.

Full Story: Forrester Blog →