Forrester: CMOs obsess over AI job roles instead of workflow redesign

Forrester: CMOs obsess over AI job roles instead of workflow redesign

12h ago
Forrester Blog ARMARM Research_benchmarks New

The Gist

  • 89% of B2B CMOs focus on future org charts rather than process transformation
  • AI changes work outputs before requiring role changes
  • Marketing leaders lag in operationalizing AI beyond point solutions

RevBots.ai View:

ARM-stage companies redesign workflows first, then let role changes emerge from new system requirements.

Full Story: Forrester Blog →