Forrester: Digital commerce enters post-click era with AI agents

Forrester: Digital commerce enters post-click era with AI agents

3h ago
Forrester Blog ARMARM Research_benchmarks New

The Gist

  • Forrester predicts AI agents will dominate discovery, evaluation, and purchasing
  • Digital commerce leaders must adapt to AI-driven buying journeys
  • The post-click era shifts control from brands to AI-powered consumer agents

RevBots.ai View:

Brands must rethink GTM strategies as AI agents increasingly mediate customer journeys.

Full Story: Forrester Blog →