Forrester exposes marketing's $12B silo problem

Forrester exposes marketing's $12B silo problem

9h ago
Forrester Blog SaaS HoarderSH Research_benchmarks New

The Gist

  • Disconnected martech stacks create buyer journey fractures
  • 63% of customers receive conflicting messages from brands
  • SaaS Hoarder teams average 11 overlapping campaign tools

RevBots.ai View:

Tool sprawl isn't solved by more SaaS purchases but by ruthless process unification.

Full Story: Forrester Blog →