Forrester: Legacy B2B Partner Programs Can't Handle Modern Ecosystems

Forrester: Legacy B2B Partner Programs Can't Handle Modern Ecosystems

22h ago
Forrester Blog AI SprinklerAS Research_benchmarks New

The Gist

  • Forrester finds legacy B2B partner programs struggle with today's diverse ecosystems
  • Partner types, business models, and value contributions have evolved significantly
  • Organizations must rethink partner programs to align with ecosystem growth

RevBots.ai View:

Revenue teams should audit partner programs to ensure they scale with ecosystem complexity.

Full Story: Forrester Blog →