Forrester predicts AI agents will sway 75% of B2B deals by 2027

Forrester predicts AI agents will sway 75% of B2B deals by 2027

3h ago
01net ARMARM Frontier Ai New

The Gist

  • Forrester forecasts AI agents will influence 75% of B2B purchases by 2027
  • GTM teams must adapt to AI-driven buyer behaviors or risk obsolescence

RevBots.ai View:

Revenue teams should start building AI-native workflows now to align with this inevitable buyer shift.

Full Story: 01net →