Forrester warns AI ad agents just automate broken processes

Forrester warns AI ad agents just automate broken processes

4h ago
Forrester Blog AI SprinklerAS Research_benchmarks New

The Gist

  • 67% of ad teams layer AI on outdated workflows
  • True gains require reengineering division of labor
  • Strategic guardrails + agentic execution drives 40% lift

RevBots.ai View:

Stage 3 (AI Sprinkler) teams waste $0.38 of every AI dollar by automating legacy inefficiencies instead of redesigning processes.

Full Story: Forrester Blog →