LinkedIn Activity Outperforms Website Traffic in Revenue Prediction
The Gist
- 42DM's GTM benchmark research analyzed 100 B2B AI companies
- LinkedIn activity is a stronger predictor of revenue than website traffic
- Findings highlight the importance of social engagement in GTM
RevBots.ai View:
ARM-focused companies should prioritize LinkedIn activity as a key metric for revenue forecasting and engagement.
Full Story:
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