Marketing's AI stagnation: 18 months in, still just drafting emails

Marketing's AI stagnation: 18 months in, still just drafting emails

Apr 30, 2026
MarTech.org AI SprinklerAS Martech_landscape

The Gist

  • 68% of marketers use AI only for low-stakes content drafting
  • Only 12% have structured AI workflows beyond individual prompt tricks
  • Tool sprawl averages 8+ AI subscriptions per marketing team

RevBots.ai View:

AI Sprinkler teams mistake tool access for transformation; ARM requires rebuilding workflows around AI decision points.

Full Story: MarTech.org →