OpenAI revives field marketing to push ChatGPT Enterprise

OpenAI revives field marketing to push ChatGPT Enterprise

19h ago
ADWEEK AI SprinklerAS Frontier Ai New

The Gist

  • OpenAI deploys field marketers to drive ChatGPT Enterprise adoption
  • Tactics include in-person demos and industry-specific use case workshops
  • 72% of Fortune 500 now use ChatGPT, but enterprise penetration lags

RevBots.ai View:

When even AI-native vendors resort to field sales, it exposes the limits of pure digital GTM for complex enterprise deals.

Full Story: ADWEEK →