OpenAI's ad carousels signal platform lock-in play

OpenAI's ad carousels signal platform lock-in play

Aug 10, 2026
MarTech.org AI SprinklerAS Martech_landscape

The Gist

  • OpenAI now controls product presentation format in ChatGPT ads
  • AppsFlyer integration lets advertisers measure conversions but not incrementality

RevBots.ai View:

Vendor-controlled ad formats with opaque algorithms are classic AI Sprinkler traps that limit performance transparency.

Full Story: MarTech.org →