OpenAI’s Tara Seshan: Persistent AI coworkers are the future of GTM

The Gist

• Tara Seshan predicts AI will shift humans from execution to steering roles
• OpenAI builds models anticipating capabilities 2-3 months ahead of release
• Ambition becomes the bottleneck as AI handles execution

• Persistent AI coworkers will be the future of go-to-market (GTM) strategies, shifting human roles from execution to steering.
• Ambition is now the key differentiator for companies as AI takes over execution tasks.
• OpenAI focuses on building for model capabilities two to three months ahead of current capabilities.
• Elevating others' ambitions is a critical part of the product manager's job in the AI era.
• Writing should be seen as a tool for thinking rather than just reporting.

• Shift focus from execution to strategic steering in GTM strategies by leveraging AI coworkers.
• Invest in building AI capabilities that anticipate future advancements by planning two to three months ahead.
• Foster ambition within teams to differentiate in an AI-driven market.
• Encourage writing as a tool for thinking to enhance problem-solving and innovation.