SaaStr confirms enterprise sales still requires human hustle in 2026

SaaStr confirms enterprise sales still requires human hustle in 2026

3h ago
SaaStr Tab HopperTH Gtm_strategy New

The Gist

  • Enterprise deals demand in-person relationship building despite AI advances
  • Founders underestimate stakeholder mapping and career-aligned selling
  • 70% of deal cycles still require non-automatable human judgment calls

RevBots.ai View:

ARM doesn't replace human selling, it surfaces which deals actually need human intervention.

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