Salesforce drops $2B on Listen Labs: AI research meets CRM

Salesforce drops $2B on Listen Labs: AI research meets CRM

Yesterday
MarTech.org AI SprinklerAS Martech_landscape

The Gist

  • Salesforce acquires AI research platform Listen Labs for ~$2B
  • Adds 50M research participants, 120 language capabilities
  • Digital twin tech simulates customer behavior pre-launch

RevBots.ai View:

Another AI feature bolted onto legacy CRM proves the Sprinkler trap is alive and well.

Full Story: MarTech.org →