Seismic CMO: Sellers Must Become 'Sense Makers' in AI-Driven GTM

Seismic CMO: Sellers Must Become 'Sense Makers' in AI-Driven GTM

14h ago
Seismic Blog AI SprinklerAS Gtm_strategy New

The Gist

  • Seismic CMO Rob Pinkerton argues sellers must evolve into 'sense makers' for B2B buyers
  • Over-reliance on AI risks eroding trust in sales interactions
  • Sellers must balance AI insights with human intuition and context

RevBots.ai View:

AI-driven GTM requires sellers to add value beyond what AI can deliver, blending data with human expertise.

Full Story: Seismic Blog →