The Future of Marketing Technology Consulting

Oct 1, 2026 · Ops Cast
🎧 PodShort 18 min squeezed to 3 SaaS HoarderSH New
Episode artwork
Courtney McCarr
Host, Society of Marketing Technology Consulting at Society of Marketing Technology Consulting
Alden Dale
Consultant at Inverta
Ops Cast
18 min squeezed to 3
Full episode from Ops Cast
Quotable Moments

I think it's a really great idea like to tie those two together that ask for the raise which is which is a really scary conversation to have.

Courtney McCarrHost, Society of Marketing Technology Consulting
03:47

The future of marketing technology consulting is about helping companies navigate the complex landscape of marketing technology and providing them with the expertise they need to succeed.

Courtney McCarrHost, Society of Marketing Technology Consulting
00:06

I think it's a really great idea like to tie those two together that ask for the raise which is which is a really scary conversation to have.

Courtney McCarrHost, Society of Marketing Technology Consulting
03:47
Key Insights
  • When transitioning from moonlighting to full-time consulting, being upfront with your current employer about your side hustle can lead to a smoother process and better negotiation outcomes.
  • Scoping projects by the project rather than hourly billing can sometimes lead to less pushback from clients, as they may not scrutinize the time spent as closely if the overall cost is fixed.
  • For many smaller companies, hiring a marketing operations consultant is a better fit than employing a full-time marketer due to fluctuating bandwidth needs.
  • Building client relationships through networking, attending industry events, and engaging in user groups can be a highly effective way to generate leads for consulting work.
  • When clients have unclear requirements or rapidly changing needs, it can be beneficial to discuss the project scope and expectations openly, even if it means opting for hourly billing in some specific cases.
  • For individuals looking to transition into consulting, gaining experience and reputation within the marketing technology community through user groups and speaking engagements can be a great starting point.
  • Clients often know the desired end result of a project but may not understand the effort required to get there, making it crucial for consultants to educate them on the process and potential challenges.
  • Moonlighting as a consultant, when done with employer permission, can be a viable way to gain experience and supplement income, especially when leveraging existing skills in high demand.
🎧Full Episode:Ops Cast →