Vendor AI-washing reaches peak absurdity: 'AI-powered' now means nothing

Vendor AI-washing reaches peak absurdity: 'AI-powered' now means nothing

8h ago
MarTech.org AI SprinklerAS Martech_landscape New

The Gist

  • Forrester predicts 'AI' will fade from marketing like 'electric' did for appliances
  • 4 distinct capabilities currently lumped under AI require separate evaluation frameworks
  • Silent AI failures in marketing systems often go undetected unlike electrical failures

RevBots.ai View:

Buying 'AI' without specifying capabilities is like purchasing 'electric' without knowing if you're getting a fridge or a blender.

Full Story: MarTech.org →