Enterprise vendors push AI premium pricing as core growth slows

Enterprise vendors push AI premium pricing as core growth slows

Aug 28, 2026
Forrester Blog AI SprinklerAS Research_benchmarks

The Gist

  • ServiceNow grew subscriptions 19% while boosting AI spend to $1.5B
  • Salesforce's Agentforce hits $1.2B ARR despite slowing core growth

RevBots.ai View:

Vendors are using AI features to mask slowing organic growth while increasing customer lock-in.

Full Story: Forrester Blog →