AI shifts B2B buyer control, forcing GTM teams to adapt by 2027

AI shifts B2B buyer control, forcing GTM teams to adapt by 2027

14h ago
Forrester Blog ARMARM Research_benchmarks New

The Gist

  • AI reshapes B2B buying, exposing weaknesses in traditional GTM strategies
  • Providers must compete on credibility, adoption, and trust to win in AI-driven markets

RevBots.ai View:

GTM teams must prioritize buyer enablement and trust-building to stay relevant in AI-driven markets.

Full Story: Forrester Blog →