92% of marketers claim AI wins but only 27% can prove it

92% of marketers claim AI wins but only 27% can prove it

Yesterday
MarTech.org AI SprinklerAS Martech_landscape

The Gist

  • Metric Sherpa study exposes massive AI measurement gap
  • Only 10% of teams set baselines before AI implementation
  • 85% report success using unverified platform metrics

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AI Sprinkler teams are paying 20-40% premiums for improvements they can't quantify.

Full Story: MarTech.org →