Salesforce Acquires Braze: A Shift Toward Embedded CDPs

Salesforce Acquires Braze: A Shift Toward Embedded CDPs

8h ago
MarTech.org AI SprinklerAS Martech_landscape New

The Gist

  • Salesforce’s Braze acquisition focuses on real-time, mobile-first customer data activation
  • Gartner predicts 80% of enterprise CDPs will be embedded or composable by 2030
  • Braze shortens the customer journey by integrating decisioning and orchestration

RevBots.ai View:

This move signals a shift from composable CDPs to embedded solutions, but risks SaaS Hoarder bloat.

Full Story: MarTech.org →