CAC crisis exposes B2B's broken awareness→trust fallacy

CAC crisis exposes B2B's broken awareness→trust fallacy

6h ago
MarTech.org SaaS HoarderSH Martech_landscape New

The Gist

  • CAC up 40% industry-wide with no deal quality improvement
  • Traditional GTM conflates awareness, confidence and trust
  • 68% of stalled deals lack third-party validation

RevBots.ai View:

SaaS Hoarders stacking martech tools miss ARM's trust-acceleration layer.

Full Story: MarTech.org →