Cold outreach effectiveness hits all-time low: 8+ touches needed

Cold outreach effectiveness hits all-time low: 8+ touches needed

7h ago
r/sales Tab HopperTH Revenue_leader_pain New

The Gist

  • 8+ cold outreach attempts now required for response (highest in history)
  • 00s-10s golden era of cheap leads ending with ad costs quadrupling
  • Algorithmic deprioritization of marketing content crushing SDR efficiency

RevBots.ai View:

Manual outreach economics are breaking, forcing Tab Hoppers toward AI-native channels.

Full Story: r/sales →