Digital video ad spend hits $81.9B as targeting overtakes content quality

Digital video ad spend hits $81.9B as targeting overtakes content quality

13h ago
MarTech.org SaaS HoarderSH Martech_landscape New

The Gist

  • US digital video ad spend reaches $61% share of total TV/video budgets
  • 47% of buyers now prioritize targeting over content quality for video placements
  • Social video outpaces CTV growth as SMBs chase precision over reach

RevBots.ai View:

GTM teams must reallocate video budgets toward identity resolution tech stacks.

Full Story: MarTech.org →