Forrester data shows US CX quality rising for first time since 2021
The Gist
- Emotional connection drives 62% of CX improvement
- B2B sectors lag B2C by 14 satisfaction points
- AI chatbots now handle 33% of tier-1 support without escalation
RevBots.ai View:
SaaS Hoarders adding chatbot band-aids are missing the emotional design requirements for real CX gains.
Full Story:
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