How Good Karma Brands scaled AI adoption to 65% daily usage

Jul 30, 2026 · The Artificial Intelligence Show
🎧 PodShort 20 min squeezed to 2 AI SprinklerAS Sales Tech New
Episode artwork
Ty Bauschka
Senior Director of Innovation and Sales Development at Good Karma Brands
The Artificial Intelligence Show
20 min squeezed to 2
Full episode from The Artificial Intelligence Show
Quotable Moments

Honestly, right now we're seeing that people who are AI hungry and curious and generalists are actually able to pick up our workflows easier than conversely teaching people how to use AI who are in the workflows every day.

Ty BauschkaSenior Director of Innovation and Sales Development at Good Karma Brands
19:20

Nobody goes to school or nobody wakes up to pull an Excel file to send out to somebody. So what we were trying to find and what this teammate was trying to find is, I'm best at meeting face-to-face with these teammates to help them out. I need to get away from the computer. How can AI automate the computer task work so I can do what I do best and meet with teammates face-to-face?

Ty BauschkaSenior Director of Innovation and Sales Development at Good Karma Brands
09:20

We have added it to every company call that we have, marketing, content, sales, company-wide, you have to have an AI portion, highlighting a teammate, how they're using AI, how they use AI this week. And those are within our sales meetings, within our marketing meetings, as we're really keeping it top of mind.

Ty BauschkaSenior Director of Innovation and Sales Development at Good Karma Brands
14:50
Key Insights
  • Good Karma Brands initiated a company-wide AI transformation, driven by their CEO, who emphasized AI as one of the three largest initiatives in the company's history.
  • The company rolled out AI tools, including ChatGPT Enterprise, to hundreds of employees within a year, investing heavily in AI literacy and reinventing workflows.
  • Good Karma Brands shifted its focus from measuring AI usage to measuring the impact of AI on daily operations, aiming to automate tasks and free up time for core activities.
  • An internal AI assistant, named CAM (Campaign Assistant Manager), was developed to automate the creation of marketing campaigns, reducing the time spent from hours to minutes.
  • The company created dedicated 'Innovation Specialist' roles, filled by internal team members who demonstrated a strong aptitude for AI and a desire to optimize workflows.
  • Good Karma Brands maintains a culture of continuous learning and sharing, with bi-weekly newsletters and training sessions to highlight AI successes and best practices.
  • The company's approach to AI adoption is driven by the philosophy of empowering employees to use AI to automate tedious tasks, allowing them to focus on high-value, partner-facing work.
  • Good Karma Brands is actively looking to invest in entry-level roles for individuals who are AI-native, believing it's easier to teach processes to those already familiar with AI tools.
Metrics Mentioned
  • 65% daily AI usage rate (Across the organization, indicating high adoption of AI tools by employees.)
  • 10-15 hours a week saved per person (By automating sales support tasks like pulling missing copy reports, allowing sales support to focus on more impactful work.)
  • 2-3 hours reduced to 10 minutes (Time saved in building a single marketing campaign using the internal AI assistant (CAM).)

RevBots.ai View:

  • Classic AI Sprinkler play: bolting on AI tools without full stack integration, but with strong adoption metrics.
  • Innovation Specialist roles are a stopgap before ARM-stage AI orchestration replaces fragmented workflows.
  • 65% daily usage shows cultural buy-in, but true ARM maturity requires moving beyond task automation to AI-driven revenue systems.
  • Tab Hoppers can learn from their literacy programs; SaaS Hoarders should note the focus on impact over tool count.
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