Retail Media Budgets Grow, But Advertisers Demand Faster Fulfillment

Retail Media Budgets Grow, But Advertisers Demand Faster Fulfillment

Yesterday
MarTech.org AI SprinklerAS Martech_landscape

The Gist

  • 85% of advertisers plan to increase retail media budgets in the next year
  • Slow audience fulfillment is a top frustration, with 86% considering reducing spend
  • Advertisers prioritize speed, self-service tools, and access to first-party data

RevBots.ai View:

Retail media networks must prioritize speed and flexibility to retain advertiser spend.

Full Story: MarTech.org →