B2B influencer playbook shifts from affiliate links to advisory councils

B2B influencer playbook shifts from affiliate links to advisory councils

5h ago
MarTech.org AI SprinklerAS Martech_landscape New

The Gist

  • Directive's InfluencerOS framework moves B2B from one-off creators to long-term councils
  • Employee advocacy now table stakes for 78% of mature programs
  • Zero direct-response playbook: B2B influence requires 5-step maturity curve

RevBots.ai View:

ARM teams should map current influence efforts to Directive's framework before bolting on another AI influencer tool.

Full Story: MarTech.org →