Zoom webinars emerge as premium B2B engagement channels

Oct 12, 2026 · Exit Five
🎧 PodShort 21 min squeezed to 2 AI SprinklerAS Marketing Automation
Episode artwork
Dave Gerhardt
Host at Exit5
Colin Kendall
Chief Marketing Officer at SCNH
Exit Five
21 min squeezed to 2
Full episode from Exit Five
Quotable Moments

In a world of AI slop, we just want to make something that's actually worth going to. It's not easy to get an hour out of your day.

Dave GerhardtHost at Exit5
00:15

SCNH is more of a boutique Deloitte. You know, we're hands on, like we care about what we're doing.

Colin KendallChief Marketing Officer at SCNH
04:27

LinkedIn is one of the most approachable, easiest ways to get started. I feel like it's the modern-day blog, right? Like everyone had a personal blog, you know, people have substacks now.

Colin KendallChief Marketing Officer at SCNH
12:48
Key Insights
  • Zoom webinars and events have become more professional and engaging due to recent updates and features, making them a valuable tool for B2B engagement.
  • The quality of Exit5's webinars is high enough to be compared favorably against other platforms, with users preferring them for their value and engagement.
  • In a world flooded with AI-generated content, there's a strong demand for genuinely valuable and engaging live experiences that respect people's time.
  • Professional preparation for webinars is extensive, often involving up to seven hours per session, covering topic selection, calls, and run-of-show building.
  • SCNH, an employee-owned consulting and financial services company, aims to offer a better work-life balance compared to large, traditional firms like Deloitte, while still maintaining a high-performance culture.
  • The success of SCNH in generating revenue from events is a significant win, demonstrating the power of leveraging thought leadership and community building.
  • LinkedIn is a crucial platform for B2B marketers to build thought leadership and personal brand, acting as a modern-day blog for sharing expertise and insights.
  • Companies should encourage their leaders to develop a strong personal brand and share their unique perspectives, as this builds trust and credibility, ultimately benefiting the organization.
Metrics Mentioned
  • Nearly 2000 registrants, over 500 live attendees, and hundreds of hours of watch time for Zoom webinars. (Quantifying the success and engagement of Zoom webinars.)
  • SCNH grew pipeline by 168% year-over-year with full funnel media. (Demonstrating the impact of SCNH's marketing strategies.)
  • An HR tech company grew 48% through paid search. (Illustrating the effectiveness of paid search strategies for growth.)
  • 3 to 5 touchpoints with prospects and clients through event participation. (Highlighting the value of event engagement for building relationships.)

RevBots.ai View:

  • AI Sprinkler teams waste budget on disjointed webinar tools instead of doubling down on Zoom's native capabilities.
  • ARM-stage companies would automate post-event nurture flows from Zoom registration data.
  • Tab Hoppers mistake one-off webinars for strategy; ARM orchestrates them as part of measurable revenue cycles.
  • SaaS Hoarders collect webinar platforms while missing LinkedIn's built-in distribution network.
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