87% of sales orgs automate the wrong GTM layer with AI

87% of sales orgs automate the wrong GTM layer with AI

5h ago
MarTech.org AI SprinklerAS Martech_landscape New

The Gist

  • Salesforce reports 87% AI adoption focuses on prospecting volume
  • Buyers initiate 80% of first conversations without vendor prompts
  • AI-powered ABM outperforms spray approaches 3:1

RevBots.ai View:

SaaS Hoarders wasting AI on email blasts should reallocate to ARM-style conversation intelligence.

Full Story: MarTech.org →