Optmyzr data: Black Friday seasonality adjustments backfire with 34% CPC spikes

Optmyzr data: Black Friday seasonality adjustments backfire with 34% CPC spikes

5h ago
MarTech.org AI SprinklerAS Martech_landscape New

The Gist

  • 5,886 Google Ads accounts saw 34% CPC jumps when using seasonality adjustments
  • ROAS dropped 15.7% vs 5.7% gains for accounts trusting Smart Bidding
  • 2022-2024 data shows consistent pattern: guardrails beat overrides

RevBots.ai View:

AI Sprinkler teams risk 6-figure waste by not pressure-testing platform recommendations against historicals.

Full Story: MarTech.org →